CallaPlan
Strategic Communication Support for visual, spoken and written communication strategies.
CallaPlan strategic communication support is for when you’re stuck and not getting results you want, when you’re an expert in your field but have little experience in sales, when you’re starting something new and need to develop and refine your message, or when you need a fresh set of eyes on your message because it no longer excites you like it used to.
Our desire is to work with people who are passionate about living positively and creating positivity. Clients have included entrepreneurs, middle managers, and startups in the following health-based industries: food, agriculture, wellness professionals, applied technology, and disrupting business models.
Visual – Spoken – Written
Our services include:
• One-Time Creative Appointments
• Small Projects
• Medium – Large Projects
• Crisis – Rush Projects
• Group Courses
Select a time for a 30-minute exploration call on our scheduling page here at no cost.
Visual
aka digital presentations
Visual communication is tricky because we all ‘see’ things differently. This strategy is helpful to explain complex ideas or concepts quickly with minimal words. This can also help your audience focus on the ideas not processing language then ideas.
Some examples are charts, graphs, flow charts, icons, photographs or digital graphics. Add in some colors. Add in key words only to clarify.
These are used in digital presentations, digital and social marketing, long-form written communication.
Spoken
aka presenter or public speaking skills
Spoken communication is the most complex because it is YOU in living color combining all the layers of human communication. The goal is to help you determine your message goal, organize and prepare your critical information and how much to provide supportive content, and practice, practice, practice so that you are fluid, at ease, and confident within the time constraints.
In other words:
- How much time do you have?
- What do you want your audience to do when your done?
- What questions have slowed down the process in the past?
- What are you struggling with now?
- How are you currently preparing?
Written
aka documents
Written communication has a great purpose of allowing the reader to take their time to process information when and where they choose. So the responsibility to craft the message to minimize processing time and answer potential questions up front is the focus.
Examples are persuasive documents like marketing collateral to sell a product or service, business plans to acquire financing, technical documents are used to clarify operating procedures, training manuals, certification requirements.
These documents must be consistent with and fully support any visual or spoken communication.
Invest up to 30-minutes to explore CallaPlan services. Select a time on our scheduling page here.
Business Hours
MON, WED - FRI
by appointment only
Drop Us a Line
Have a question? Need help on a project?
Let me know how I can help.